Web Dev & Marketing

Relationship Marketing Strategies for Small Businesses

While technology in the digital marketing space allows for scaling (maybe to unprecedented heights), it also makes us prone to forget that we’re dealing with people instead of just numbers on a…

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How to Create A Content Marketing Strategy

How does one create a content marketing strategy that not only looks great but also results in more conversions and better brand awareness? Here are six questions to ask yourself before beginning….

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Raising the bar on sustainability strategies

A lot of companies want to make their operations more sustainable, but in their efforts to do so, many overlook the importance of developing a strategy and setting measurable goals. It’s therefore…

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How to Set Up Metrics to Optimize Your Digital PR Team’s Press Coverage

What metrics are indicative of success in digital PR? Determining the key performance indicators for digital PR outreach The influx of available data for marketers and PR professionals to measure…

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3 Ways to Improve Your Google Search Rankings

Businesses must maintain and regularly update their online presence. More than 90 percent of all internet searches take place through Google; it processes 3.5 billion searches every day. Knowing…

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3 Ways to get your Website noticed

As long as you create a good-looking website with enjoyable, informative content, you should have swarms of people headed to your site in no time. Right? Unfortunately, the ecosystem of the web isn’t…

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A Sustainability Super Strategy

Investing in employee behaviour change delivers savings and increases productivity. Quick: what carbon reduction projects have the highest internal rate of return in global corporations?…

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Location Marketing: Catchy Buzzword or Essential Marketing Strategy?

Give me what I want, or else. Customers expect you to give them what they want. They expect you to get them, to “do your research.” It’s a paradox though, isn’t it? They expect you to know but they…

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Getting Your Business Ready for the Future of Mobile

The only problem with future-proofing your business is that what was future-proofing two years ago, is now old hat. And now, there’s something else that’s looming on the horizon that you better get…

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10 Proven Ways to Make Millions on Social Media

Sales and marketing is a numbers game. With 2.5 billion people online and more added every day, are the numbers working for you? Marketers go where the people are, and marketing dollars follow. Last…

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