Gernot Wagner on The Futility of Going Green and the Economics of What Really Matters (Podcast)

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If bringing your canvas bags to the grocery store, carpooling, and forgoing double cheeseburgers makes you feel good about yourself, terrific. But don't expect the planet to notice. What the world needs, says Environmental Defense Fund economist Gernot Wagner in his new book, is for us to put a price on carbon. Then things start to get interesting. After his clever hook is out of the way (Wagner himself is a car-less vegetarian), "But Will the Planet Notice?: How Smart Economics Can Save the...Read the full story on TreeHugger